COOKIE POLICY

What are cookies

Cookies are short forms of text (letters and / or numbers) that allow the web server to store information on the client (the browser) to be reused during the visit to the site (session cookies) or afterwards, even for long periods (persistent cookies). Cookies are stored, based on user preferences, by the single browser on the specific device used (computer, tablet, smartphone). Similar technologies can be used to collect information on user behavior and the use of services.
By followed up in this document we will refer to cookies and all similar technologies simply by using the term “cookies”.

What are the main types of cookies

Based on the characteristics and use of cookies, we can differentiate several categories:

Strictly necessary cookies or technical cookies

These are cookies that are essential for the proper functioning of our site and are used to manage the login and access to the reserved functions of the site, in general to speed up, improve or customize the level of service to users. The duration of the cookies is either strictly limited to the work session (when the browser is closed they will be deleted), or to a longer duration, aimed at recognizing the visitor’s computer. Their deactivation can compromise the use of the services accessible by login, while the public part of the site remains normally usable.

Analysis and performance cookies

These cookies are used to collect and analyze the traffic and use of the site anonymously and in an aggregate form. These first or third party cookies, even without identifying the user, allow for example to detect if the same user returns to connect at different times. They also allow to monitor the system and improve its performance and usability. The deactivation of these cookies can be performed without any loss of functionality.

Profiling cookies

These are permanent cookies used to identify (anonymously and not) the user’s preferences and improve browsing experience, in order to send advertising messages in line with the preferences expressed in the net surfing context by the same. Due to the particular invasiveness that these devices may have in the privacy of users, European and Italian legislation provides that the user must be adequately informed about their use and thus express their valid consent.

Third party cookies

By visiting a website cookies can be received both from the visited site (owner or publisher), and by sites managed by other organizations (third parties) through the former. An example is the presence of “social plugins” (eg Facebook, Twitter, Linkedin) intended for sharing content on social networks. The presence of these plugins involves the transmission of cookies to and from all sites managed by third parties. The management of the information collected by the parties is governed by the relevant information to refer to.

How to manage third-party cookies

Our web pages may also contain third party offers. When you click on this kind of offer, we transmit your data, to the extent necessary, to the respective suppliers (for example the indication that you have found the offer on our site and any other information you have already provided on our web pages in this regard).

On our web pages we have bound the use of the so-called “social plug-ins” of social networks such as Facebook and Linkedin to the conditions set out below.

While browsing our website, social plug-ins are disabled, i.e. they do not send any data to the managers of the respective social networks. If you wish to use one of the social networks, you must click on the respective social plug-in to establish a direct connection with the server of the corresponding social network.

If you have a user account on the social network and when you have logged in the social plug-in, the social network can associate your visit to our web pages with your user account. If you wish to prevent this from happening, you must log out of the social network before activating the social plug-in. Visiting other Dragflow websites cannot be detected by a social network without you having activated the social plug-in on those sites first.

If you activate a social plug-in, the social network transmits the contents made available directly to your browser which connects them to our web pagesIn this situation, data transmissions initiated and managed by the respective social network may also occur. To your connection to a social network, to data transmissions between the social network and your system and to your interactions on this platform, only the data protection rules of the respective social network apply.

The social plug-in remains active until you disable it or delete your cookies.

This site uses the following cookies:

Google Analytics

It is a web traffic analysis service provided by Google, used to monitor and improve the performance of the host site (performance cookie). Google Analytics can collect and analyze information on usage behavior anonymously. This information is collected by Google Analytics, which processes it for the purpose of drawing up reports on the websites themselves. This site, by anonymizing the user’s IP address and signing the amendment on data processing in accordance with the European regulation dictated by directive 95/46 / EC, does not use (and does not allow third parties to use) the Google analysis tool to monitor or collect personal identification information. Google does not associate the IP address with any other data held by Google nor does it try to connect an IP address with the identity of a user. Google can also communicate this information to third parties where this is required by law or where such third parties process the aforementioned information on behalf of Google.

For more information, please refer to the link below:
https://www.google.it/policies/privacy/partners/

The user can selectively disable the action of Google Analytics by installing the opt-out component provided by Google on its browser. To disable the action of Google Analytics, please refer to the link below:
https://tools.google.com/dlpage/gaoptout?hl=it

Google Adwords

Google Adwords is a service provided by Google that allows you to create advertising campaigns and monitor conversions, to keep a record of the views and the satisfaction generated by an ad.

For more information, please refer to the link below:
https://www.google.com/intl/it/policies/technologies/ads/

The user can selectively disable the action of Google Adwords by installing the opt-out component provided by Google on its browser.
To disable the action of Google Adwords, please refer to the link below:
http://www.google.com/settings/ads

Pixel Facebook

The Facebook pixel is a cookie tool for the collection of statistical data that allows the user to measure the effectiveness of its advertising by understanding the actions that people perform on website. When a user visits the Dragflow site where the pixel has been inserted and performs an action, the Facebook pixel activates and records this action. In this way, thanks to which Dragflow knows when a visitor performs an action and can reach this visitor again by using Facebook ads in the future.

Linkedin Insight Tag

The LinkedIn Insight Tag is a profiling cookie and a part of lightweight JavaScript code that is added to the website to facilitate the detailed reporting of campaigns and obtain information on website visitors. It allows to track conversions, redirect website visitors and get more information about members interacting with ads.

For all third party cookies

In the event that it was particularly difficult to identify all third parties, especially for profiling preferences, the following links are shown:
http://www.networkadvertising.org/choices/
http://www.youronlinechoices.com/it/
http://www.aboutads.info/choices

How to disable cookies from browser

The user can also decide whether or not to accept cookies using the settings of his browser.
Warning: the total or partial disabling of technical cookies can compromise the use of the site features reserved for registered users. On the contrary, the usability of public content is also possible by completely disabling cookies. Disabling third-party cookies does not affect browsing in any way. The setting can be defined specifically for the different websites and web applications. Furthermore, the best browsers allow you to define different settings for proprietary and third-party cookies.

As an example, in Mozilla Firefox, through the menu Tools-> Options -> Privacy, you can access to a control panel where you can define whether or not to accept the different types of cookies and proceed with their removal. To deny the consent to the use of one or more profiling cookies, the user can access the link according to his browser:

Google Chrome:
https://support.google.com/chrome/answer/95647?hl=it
Mozilla Firefox:
https://support.mozilla.org/it/kb/Gestione%20dei%20cookie
Microsoft Windows Explorer:
http://windows.microsoft.com/it-it/windows7/how-to-manage-cookies-in-internet-explorer-9
Opera Browser:
http://help.opera.com/Windows/10.00/it/cookies.html
Apple Safari:
http://support.apple.com/kb/HT1677?viewlocale=it_IT

Remarketing

Remarketing is a form of online advertising that approaches the users based on their previous actions on the Internet, if these actions do not translate into sales or conversions. This form of marketing helps to keep the brand visible to users after they leave the website.

The mechanism through which remarketing works involves the release of an anonymous cookie that tracks the user’s browsing on the web. In practice, cookies are the tools used to analyze this particular form of marketing and therefore the acquisition of data implies an analysis of the tool used.

Only through the consent of the interested party and the information to be returned to the same, pursuant to art. 13 of EU Regulation 679/2016 it will be possible to correctly collect this information through the banner containing:

  • the indication of the types of cookies that the site uses;
  • the request for consent to the release of cookies.